Business Ideas &
Marketing Frameworks
to help you sell on the internet
This is where I share the good stuff—business insights, marketing strategies, growth tactics, and the occasional brutal lesson learned the hard way. I'm documenting wins, losses, and everything in between as I build.
I might branch out into other topics as I learn new things so expect some surprises along the way.
If this sounds like your kind of read, bookmark this site and check back regularly for new posts. I'm also thinking about adding a newsletter so you can get updates straight to your inbox—stay tuned!
Thanks for being here.
Latest posts
Business Operations: How a Business Really Works
BusinessLearn what business operations really are, why they matter, and how to improve them with simple steps, FAQs, and real-world examples.
What Is Market Research? A Simple Guide to Understanding How Companies Learn About You
MarketingDiscover what market research really is! Learn how companies like Nike, Netflix, and Coca-Cola use research to understand what you want.
Marketing Fundamentals: The Simple Guide to Growing Your Business
MarketingLearn the 7 building blocks of marketing, discover why it's about helping people, not pushing products, and see real examples from Dove, Coca-Cola, and Airbnb that prove these fundamentals work.
Sole Proprietor Business Insurance: A Simple Guide
BusinessA guide to helping sole proprietors understand essential business insurance, real risks, and simple steps to protect both their work and personal assets.
Companies I'm building
Strawlo
Africa's easiest way to sell online
MarketingCrafted
coming soonThe most comprehensive library of proven marketing strategies on the internet